![]() “We have a boat named ‘Perfect Partnership.’” We are complete opposites in every way, and that’s what makes our partnership so great,” she said. Most people who buy a business with a partner think that they should find someone who is similar to them. She turned to Kevin Seelig, a recent college graduate who worked for her at the time at the Julington Creek and St. Augustine locations to being asked to purchase both locations, two years after she was hired.Īlmeida was hesitant, mainly because she enjoyed sales and marketing, but she had no interest in dealing with other parts of running a business, such as finances, operations, inventory, and maintenance.Īfter a lot of consideration, she decided to buy the business with a partner who was good at doing everything that she didn’t enjoy doing. She went from managing Julington Creek, and the corporate office's new St. I just need a little more time,” Almeida said. I told them that I got no training or feedback, so please don’t tell me I can't do the job. Still, she was confident she could help turn the business around. More from Marcia Pledger: It's important to focus on workplace injuries and death on the jobĪnd this: Merrill Homes optimistic about custom home sales in hot Duval housing marketĪlmeida said her corporate background helped her to defend herself, considering the company offered her limited training and hired her in the fall, the slowest period of boating in Jacksonville.Īs the first woman in a key position at the company, she had fought to get the position in a male-dominated industry and she felt she was given no guidance. Members share boats that are fueled, serviced and ready to go. The boat club concept entails selling memberships to people who enjoy boating but have no desire to deal with the costly upkeep of owning a boat. But just four weeks after she became sales and general manager at Freedom Boat Club, officials from the corporate office came to visit her with every intention of firing her for not immediately turning around the struggling boat club location at Julington Creek Marina. When Lisa Almeida spent years working in corporate America, she never dreamed that she could find a way to combine her marketing skills with her love of boating. ![]()
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